69传媒

Daniel Cousins, a third-year 69传媒student in the Applied Communication, Leadership, and Culture program, is planning PEI鈥檚 first TEDx event, tentatively set for October 13, 2023, and is looking for ideas from faculty, students, and alumni. 

Cousins, who has also studied photography and digital imaging, marketing and advertising, and project management at Holland College, has been trying to bring a TED event to PEI since 2015.   

鈥淭ED talks have always inspired me, and I鈥檝e had a life goal to one day give mine,鈥� said the TEDx Charlottetown coordinator. 鈥淧rince Edward Island is the only province that has yet to put on a TEDx event. Canada鈥檚 smallest province has big ideas worth sharing, and the TEDx stage is the perfect place to share them.鈥�            

69传媒faculty, students, alumni, and community members can pitch their idea for or nominate a talk by submitting a  before midnight (11:59 pm), July 17, 2023. Interviews will be conducted as applications come in to determine the successful talk idea.

As TEDx events are regional, speakers must be current residents of Prince Edward Island (Island born, 鈥渃ome from away,鈥� or on the Island to study) so that voices of those who live on the Island can be showcased. TED talks are 18 minutes and can cover a wide variety of topics, but they must fall within four strict rules:

Guideline 1: No commercial agendas

If it鈥檚 essential to a talk that the speaker mentions what they do and describe the businesses that they鈥檙e in, they should. But speakers may never use the TED or TEDx stage to pitch their products or services, plug their books, or ask for funding. While entrepreneurs and business leaders can speak at TEDx events, their talk should be driven by an idea and not sell from the stage. A TEDx event is not a platform for professional or circuit speakers, such as motivational speakers and professional life coaches鈥攊t鈥檚 a fine line between shameless self-promotion and wholesome self-reporting so, as a rule of thumb, if it feels like an advertisement, it probably is.

Guideline 2: No political agendas or inflammatory rhetoric

Politics, social issues, and policy are key parts of the global conversation. However, TEDx stages are not the place for partisan politics, nor for extremist or inflammatory positions. Speakers must not attack or advocate for parties, party platforms, and political leaders in their talk. They must not advocate for violence or oppression. Advise speakers to focus on discussing concrete problems and solutions.

Special care should also be taken with politically divisive subjects (e.g., abortion, gun control) so as to avoid polarizing 鈥渦s vs. them鈥� language. Instead, speakers should focus on consensus-building and nuanced discussion. Consideration should also be given to any content that may carry negative connotations for other parts of our global audience.

Guideline 3: No religious agendas

Don鈥檛 book speakers who attempt to prove or persuade the correctness of a single religion, deity, or other belief systems (such as atheism or agnosticism), whether through rhetoric or 鈥渟cientific proof.鈥� Be wary of speakers promoting new age beliefs, including concepts such as quantum consciousness, Gaia theory, archeoastronomy, and drug-induced spiritual epiphanies. Speakers can be honest about their beliefs but should not use the stage to promote them or to denigrate those who don鈥檛 share them.

Guideline 4: No bad science

TED offers scientists and other experts a platform to provide scientific information directly to millions of people around the world. Learn more about TED鈥檚 Science Standards. Science is a big part of the TED universe, and it鈥檚 important that TEDx organizers sustain our reputation as a credible forum for sharing ideas that matter. It鈥檚 not always easy to distinguish between science and pseudoscience. And the more willing a speaker is to abandon scientific underpinning, the easier it is for them to make attention-grabbing claims. This is especially true for talks that call on science for support but do not come directly from the scientists themselves.

Claims made using scientific language should:

• Be testable experimentally.
• Have been published in a peer-reviewed, respected journal.
• Be based on theories that are also considered credible by experts in the field.
• Be backed up by experiments that have generated enough data to convince other experts of its legitimacy.
• Have proponents who are secure enough to acknowledge areas of doubt and need for further investigation.
• Not fly in the face of the broad existing body of scientific knowledge.
• Be presented by a speaker who has the right scientific qualifications.
• Show clear respect for the scientific method and scientific thinking generally.

Claims made using scientific language should not:

• Be so obscure or mysterious as to be untestable.
• Be considered ridiculous by credible scientists in the field.
• Be based on experiments that cannot be reproduced by others.
• Be based on data that do not convincingly corroborate the experimenter鈥檚 theoretical claims.
• Come from overconfident advocates.
• Use oversimplified interpretations of legitimate studies.
• Include imprecise vocabulary. (Phrases like 鈥渜uantum consciousness,鈥� personal 鈥渆nergy fields,鈥� 鈥渃rystal healing,鈥� and the like, should be considered major red flags.)
• Abandon evidence-based thinking or be dismissive of the scientific method.   

For more information, contact TEDx Charlottetown coordinator Daniel Cousins at dcousins14853@upei.ca or 902.314.9732.

About the TEDx program

TEDx is a grassroots initiative, created in the spirit of TED鈥檚 overall mission to research and discover 鈥渋deas worth spreading.鈥� TEDx brings the spirit of TED to local communities around the globe through TEDx events. These events are organized by passionate individuals who seek to uncover new ideas and to share the latest research in their local areas that spark conversations in their communities. TEDx events include live speakers and recorded TED Talks, and are organized independently under a free license granted by TED. These events are not controlled by TED, but event organizers agree to abide by our format, and are offered guidelines for curation, speaker coaching, event organizing and more. More than 3000 events are now held annually.