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Newpy, a social networking app created by fourth-year 69传媒Business student Erin O鈥橦alloran and her sister Alana, won the top national prize at the (NBIF) Breakthru competition. Breakthru is a biennial start-up competition where more than 60 teams compete for the chance to win $300,000 in business funding.

Newpy is a social network app for posting photos of products that are hidden inside digital packaging. The digital packaging designs grab attention and spark curiosity as to what is inside. Newpy offers two types of digital packaging鈥攙ariety, which are ever-changing, unique designs to reflect the user鈥檚 interests, and custom, which are specifically tailored to reflect a company鈥檚 brand. Custom digital packaging showcases the company鈥檚 name or logo directly on the packaging. Companies will now have a choice: they can choose to hope that good photos of their products are taken, or they can guarantee with Newpy that every photo posted will grow their brand.

鈥淭his is an amazing win and the culmination of an innovative entrepreneurial project,鈥� said Dr. Juergen Krause, dean of UPEI鈥檚 Faculty of Business. 鈥淲e are very proud and wish the O鈥橦alloran sisters great success with their start-up Newpy.鈥�

The O鈥橦allorans were awarded first place last evening at a gala dinner in Fredericton, New Brunswick.

Congratulations, Erin!

The 69传媒 prides itself on people, excellence, and impact and is committed to assisting students reach their full potential in both the classroom and community. With roots stemming from two founding institutions鈥擯rince of Wales College and Saint Dunstan鈥檚 University鈥�69传媒has a reputation for academic excellence, research innovation, and creating positive impacts locally, nationally, and internationally. 69传媒is the only degree granting institution in the province and is proud to be a key contributor to the growth and prosperity of Prince Edward Island.