69传媒

Students from UPEI鈥檚 School of Business won second place at the Scotiabank Ethics in Action Case Competition held at Dalhousie University over the weekend of November 4 and 5.

As part of the Scotiabank Ethics in Action Conference鈥攚hich includes a panel discussion, speakers, workshops, and networking opportunities that allow students to interact with industry experts and peers from across the country鈥攖he case competition provides an opportunity for students to develop the skills and knowledge used in practicing ethical leadership. It challenges students with complex ethical dilemmas that they are likely to face in today's corporate world and tasks them with making strategic business decisions, while adhering to ethical principles.

鈥淭he students worked hard to truly understand what it means to be ethical leaders in a practical sense, and I am so proud of the hard work and dedication they have shown over the semester,鈥� said Mary Whitrow, coach of the 69传媒case team.

69传媒won second place against nine other teams from across Canada and the United States. The 69传媒team included Hannah Dawson (fourth-year BBA, marketing specialization), Shanna Blacquiere (second-year BBA), Krista Lee Oliver (fourth-year BBA, accounting specialization), and Carter MacDonald (fourth-year BBA, accounting specialization). The team also competed in the Atlantic Schools of Business Case Competition in late October, where they placed first.

鈥淚 am so happy that our team was able to get these results for UPEI,鈥� said team member Krista Lee Oliver. 鈥淲e feel honoured to have kept this track record going.鈥�

Ten days before the competition, students received a business case (a narrative about a real life business and the problems it is facing) they had never seen before. Using all resources available to them (Internet, textbooks, faculty, etc.) they prepared a 12-minute presentation to deliver on the first day of competition to a panel of academics and industry professionals, which was followed by a three-minute question period.

鈥淭his was an excellent learning experience for our team,鈥� said team member Carter MacDonald. 鈥淚t challenged us to see problems from multiple points of view and to solve those problems ethically.鈥�
The following day, the team received another case. This time, they had just three hours to analyze it and create a solution to present to the judges, without the assistance of the Internet or textbooks. The judging panel said UPEI鈥檚 team stood out for delivering a solution that was both ethically sound and realistic.

鈥淭o have such consistent results is impressive,鈥� said Dr. Juergen Krause, dean of UPEI鈥檚 School of Business. 鈥淐ongratulations to the students and their coach on a job again well done.鈥�

Past 69传媒Results at Scotiabank Ethics in Action

2016 鈥� 2nd place
2015 鈥�2nd place
2014 鈥�1st place
2013 鈥� 1st place